Rick Astley: I never embraced rickrolling because I didn't want to ruin the joke

Rick Astley has said he never embraced the rickrolling phenomenon because he did not want to ruin the joke. Rickrolling is a popular internet meme which involves tricking someone into clicking a link for something they want to view, only to be confronted with Astley's 1987 hit Never Gonna Give You Up.

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