A tourist boss has been blasted for suggesting that Blackpool is too ugly to promote.
Sabine Kalkmann, who represents VisitBritain and VisitEngland in Germany, reportedly told businessman Julian Allitt that Blackpool was not top on the promotion list because it was not pretty.
Mr Allitt asked why more was not being done to promote the town, and, according to the Daily Star, Ms Kalkmann replied: "Blackpool does not have the reputation to be a particularly pretty seaside resort.
"We want to make potential visitors want to visit Britain and there are certainly nicer seaside resorts."
The town, famous for its tower, donkey rides, Pleasure Beach and fun nightlife, has defended itself.
Cllr Gillian Campbell, deputy leader of Blackpool Council, said the town was "unrivalled" anywhere else in Britain.
She added: "Blackpool is the most visited seaside destination in the UK.
A local hotelier admitted that it's not the Lake District but said that 'quiet walks' was not why you visit, with its 'fabulous entertainment' and 'great fun' being the draw.
A VisitBritain spokesman said that Blackpool was an "iconic" destination, and said Sabine's comments are not representative the organisation's views.
Indeed VisitBlackpool said the town 'has it all'. And this, it says, is why: "If you are looking for a fun-filled, action-packed trip away, whatever your age, then Blackpool really does have it all.
"We have a theme park, the iconic Blackpool Tower, dungeons, a waterpark, a zoo, wax figure celebrity look-a-likes, an aquarium, soft play adventure playgrounds, stunning beaches, Blackpool Illuminations, spectacular events and endless places to stay plus lots more.
"For a day trip or short break, we've got you covered. The best way to see all that Blackpool has to offer is through the Blackpool Resort Pass. This gives you access to all of the top attractions at a discounted rate. You have the option to 'bolt-on' additional attractions, shows, travel passes and dining options to customise your trip even further." Find out more at visitblackpool.com