Virgin Atlantic will cater specifically for blind passengers as their flights will now offer inflight entertainment for visually impaired customers.
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The technology by Bluebox will audio describe the entertainment to them and has been tested by Guide Dogs for the Blind.
Mark Anderson, Executive Vice President - Customer at Virgin Atlantic, said: "So today I'm very proud to announce a global aviation first and that is that we've pioneered new technology to give our blind and visually impaired customers access to all our great inflight entertainment."