Virgin Voyages has unveiled the design of its first cruise ship and revealed that the cruise line will offer an adults-only experience to travellers when it hits the seas in 2020.
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Richard Branson's cruise line will be the first major cruise line to offer an exclusive over-18s-only experience across all its ships.
Inspired by the sleek craftsmanship of super yachts, the first 2,700-passenger ship will be lead into port by a mermaid icon designed by Toby Tinsley and feature a motif (designed by Britain's Magpie Studio) that cuts through the water in the colours of silver, smoked glass and signature, bold Virgin red.
Virgin Voyages says the design is "meant to excite and inspire sailors to want to explore every corner."
At its 'Ship Tease' launch event in Genoa, Italy, Sir Richard Branson and Virgin Voyages President and CEO Tom McAlpin revealed what cruisers can expect on the first of three ships, including 86 per cent of cabins featuring a sea terrace and 93 per cent an ocean view, plus "Virgin-style surprises".
Virgin Voyages' first fleet will be known as the 'Lady Ships', a play on the term 'your ladyship', which gives a nod to Virgin's British heritage.
Sir Richard expressed his excitement that construction for the first ship is underway and said: "She will be the most recognisable ship sailing the seven seas, delivering an irresistible sailor experience. We're also committed to making sure our crew are the happiest at sea and will be proud to sail with us."
Virgin Voyages confirmed that it is now "open for business" and travellers can make a $500 deposit for access to an exclusive pre-sale before it goes on general sale.