Summer holidays mean a lot of different things to different people.
For some it's a chance to explore a new city or part of their world they've been saving up for years to visit, or perhaps you're a thrillseeker intent on riding the latest hair-rising rides in the good ol' US of A.
See also: The craziest swimwear ever
See also: The most beautiful beaches in Italy
But for others it's all about one thing: getting a solid tan in the sweltering sun.
It doesn't matter if that includes reading a book by the pool or playing games on the beach, so long as you're safely getting a warm glow to show off to your friends and colleagues back home.
Topping up the tan at the beach
But the "safety" aspect is the most important thing. Nobody likes getting burnt, particularly on their face. And if that's one of the risks you're most worried about on holiday, this may be right up your street.
Say hello to the facekini.
No, you're not seeing things
They may have been around for a few years now (yes, really, they're popular enough), but the face protectors that make you sort of look like you're doing a bank job are getting more and more popular.
Invented in 2004 by Zhang Shifan in Qingdao, Shandong Province and described as "China's most terrifying swimwear trend", the facekini is now becoming increasingly popular thanks to more attractive patterns and designs that include the upper torso.
Safety in every aspect
As well as this, New York City-based fashion trade magazine CR Fashion Book has brought the facekini into western fashion, releasing a set of eight images featuring models wearing designer swimsuits from the likes of Gucci and Alexander Wang along with glamorous facekinis.
Although they're designed to ensure maximum protection from the sun, they're not likely to be everyone's cup of tea...