A bar is selling pints of beer for £13.40 – almost four times the average price.
Defiant bosses defended the astonishing cost of their 8.2% ABV Cloudwater North West Double IPA, pointing out that it sells out as soon as it arrives.
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But drinkers vented their fury on Twitter with @LiamTheBrewer posting: "£7 quid is a very expensive pint of beer. £13.40 is bonkers, stark, raving, bonkers."
And @katrinnas said: "Either this keg was hideously expensive for them to buy or ridiculously marked up."
Richard Dinwoodie, co-owner of The Rake in Borough Market, London, said the speciality beer was like "a fine wine".
He added: "We're not making a vast profit. We pay £130 for a 20 litre keg before VAT.
"You can also try before you buy. Craft beer is an affordable luxury like quality wine or liquid lipstick.
"We're quite up front with our prices and they're displayed on a giant TV screen.
"We have other beers for less than £5."
Utobeer - the company that runs the Rake - added: "We are not making vast profits.
"Cloudwater will not deliver directly to us unless we order a pallet from them and if you know the Rake, you'll also know we do not have the space to store a pallet.
"So we have to order thorough a distributor who will obviously put their margin on it."
Manchester based Cloudwater, which makes the brew, was unavailable for comment.
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