A British holidaymaker has died in Tenerife after being swept into the sea while walking near a popular tourist attraction on the west coast of the island on Thursday.
SEE ALSO: The holiday spot where you're most likely to drown revealed
SEE ALSO: British man drowns in front of family in Canary Islands
The 30-year-old man was walking near the El Tancon sea cave in Puerto Santiago when he was hit by a wave.
According to the Sun, a rescue helicopter was sent to the scene and the man was plucked from the sea before being taken to a nearby football field where emergency workers tried to revive him but he died at the scene.
A spokesman for a local emergency services coordination centre said: "We were alerted a man had fallen into the sea after being hit by a wave.
"Rescuers in a helicopter managed to reach him and pull him into the chopper.
"After discovering he had discovered cardiac arrest, they performed CPR during his transfer to Puerto Santiago football pitch."
The spokesman added that a doctor and a nurse from a local surgery were involved in the bid to save his life.
The tragedy came just hours within another British tourist dying in the Canary Islands.
The Daily Mirror reports that emergency services spent all day looking for him and his body was retrieved at around 6pm.