A hotel chain owned by one of the nation's wealthiest men has come last in a satisfaction survey for the second year running.
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The Britannia scored just 44 marks out of 100 in a study by consumer watchdog Which? to find the best place for an overnight stay.
It was the only chain out of 24 to be awarded two stars out of five for comfy beds and the condition of its bedrooms and bathrooms.
Owned by Alex Langsam, who has an estimated fortune of £220 million and has entered the Sunday Times Rich List at 460 to share the spot with Rolling Stones legend Keith Richards, the Britannia was described as "ancient" by guests.
Mr Langsam, 77, was dubbed "the Asylum King" after raking in £14 million in a lucrative Home Office contract to house refugees in his budget hotels in 2014-15.
Which? revealed customers were not impressed with the standard of rooms costing between £68-£80 with comments ranging from "basic" to "in need of updating".
The survey of more than 5,000 Which? members found on average rooms cost more than the top ranked Premier Inn. And it was the only chain to get just two stars in five out of six categories.
According to the report, the Ramada chain of 30 hotels was second from last with a score of 55 and the pricey Copthorne where the average cost of a room is £113 was third with 60.
Value chain Premier Inn - which has comedy star Lenny Henry as its frontman - came top with a score of 83 and five stars for its comfy beds and condition of the bedrooms and bathrooms. And it was amongst the cheapest at £70 a night, compared with £83 for Hampton by Hilton which came second and the £98 a night Novotel which was also made the top three.
Which? editor Richard Headland said: "Our survey found that you can get a good night's sleep at a top scoring chain for a reasonable cost and shows when it comes to UK hotels you don't necessarily get higher standards for higher prices."
The Britannia disputed the Which? study and said it was flawed. It questioned the methodology and said the number of people quizzed was not in proportion to the 25 million rooms booked by punters in the last three years.