Some airlines have turned dull safety videos into big-budget productions to grab passengers' attention.
There have been dance routines, singalongs and even a medieval battlefield scenario from Air New Zealand.
See also: Air New Zealand teams up with the All Blacks for new safety video
See also: Is this the silliest ever flight safety demo?
But research shows that viewers may remember the sizzle, but not the safety tips.
Many frequent fliers have also said that they are growing tired of the corny humour used in many of the more quirky safety videos.
What do you think? Should the safety videos on board be taken back to how they used to be? Let us know in the comments below.