Man plunges from balcony at Birmingham's Bullring Shopping Centre

Shoppers horrified as they watch man fall 100ft to the floor

Inside Hammerson Plc's Bullring Shopping Center As U.K. Consumer Confidence Declines

A man is fighting for his life after falling 100ft from a balcony at the Bullring Shopping Centre in Birmingham.

Horrified shoppers watched as the man, believed to be in his 40s, plunged to the floor at around 4pm on Saturday.

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West Midlands Police said the man was in a critical but stable condition.

The Birmingham Mail reports that security staff at the shopping centre called an ambulance immediately, before three off-duty doctors rushed to his aid.

Shopper Jamie Taylor, 35, told the Daily Mail: "I just heard screaming and looked round and everyone was looking down at the floor outside Debenhams.

"I asked a woman what the hell had just happened and she said a bloke in his 30s walked over to the balcony, looked side to side and just vaulted over the top.

"It was horrific. There were loads of people who saw what happened. If he survived it would be a miracle, it was just so shocking."

Shoppers took to social media following the incident.

Paul Bodman wrote on Twitter: "Sad news from the Bullring. You never know what goes on in someone's mind and how fragile some people can be."