Would you stay in a hotel with no walls?
A new concept hotel built in Switzerland has left Internet users at odds as to whether it's absolutely brilliant or just another ill-conceived publicity stunt.
Lodgings are located high in the Alps and consist of a room with no roof, walls, or bathroom.
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However, the space is appointed with a bed, two nightstands, and a butler who serves a breakfast of salami sandwiches and hot coffee.
There are, of course, also breathtaking views of the Alps, endless fresh air, and an opportunity to be one with nature.
Bookings run roughly $250 (£190) a night, but actually staying in the room is more of a weather-permitting situation.
Of course, as many have pointed out, if one is willing to forgo the personal butler, a similar experience can by had by just setting up a sleeping bag in the area!
The company behind the idea is Null Stern Hotels, which translates as 'Zero Stars Hotels.'