Daytime bookings of hotel rooms by the hour are on the rise as lovers search for time alone in what has been dubbed the 'afternoon delight'.
Website dayuse.com, which offers bookings for hotel rooms during the day, allows hotels to increase their profits by filling empty rooms during the day and helps customers to book rooms by the hour without being charged for a full night.
SEE ALSO: Man discovers dream 'pizza' button on hotel phone
SEE ALSO: London's Dorchester named best city hotel in the world
Speaking to the BBC, Lorenzo Sciotti, Dayuse's business development manager in London, said: "We are offering hotels the chance to boost income by 10%.
"And for customers - they get a hotel room for a few hours at a fraction of the price they would pay for a full day."
But hourly hotel bookings are not just for lovers looking for an 'afternoon delight'.
According to The Huffington Post, rent-by-the-hour rooms are ideal for businessmen and woman looking to shower and freshen up before a meeting, or travellers in transit who fancy a quick nap before they catch their next flight.
Many hotels still like to keep quiet about hourly rates, even though they are available more often than people think.
"How they're packaging it these days is by using deals that let you use the room, the gym, and the pool. But what many people don't know is that looking for secret rates is a better way to get a lower room rate."