Luxury Italy hotel bans selfies to 'protect' celebrity guests

The upmarket Hotel Byron puts brakes on holiday selfies

Updated: 
Luxury Italy hotel bans selfies to 'protect' celebrity guests

We think we've found a hotel that Kim Kardashian probably won't be booking anytime soon... The luxury Hotel Byron in Italy has reportedly issued a ban on selfies.

The five-star hotspot in Tuscany is a favourite with other stars, however, and has decided to wage war on selfies in a bid to protect those treasured celebrity guests and their privacy.

The upmarket hotel, in the coastal resort of Forte dei Marmi, has played host to the likes of Naomi Campbell, Daniel Craig and Donatella Versace.

Its manager, the suitably named Mr Salvatore Madonna, says celebrities are becoming increasingly vexed about the idea of other guests capturing them in the backdrop of their own selfie, and sharing the pictures on social media.

The hotel has now posted signs banning selfies across the hotel, including in its gardens, pool, and restaurant.

According to the Daily Telegraph, Mr Madonna reportedly said it was supermodel Naomi Campbell who first voiced her concerns about inadvertently ending up in someone's holiday selfie.


Luxury Italy hotel bans selfies to 'protect' celebrity guests

He said: "She wanted us to confiscate the mobile phones of all our guests, but I explained that I was not able to do that.

He then decided, however, to impose the ban on selfies. He added: "We are not going to be all Taliban about this. If a couple or a family take a selfie and there is no one famous behind them, we won't say anything. But (celebrity guests) come here for peace and privacy and we do our best to provide it for them."

The Independent reports that the ban also applies to celebrities themselves.

Guests must now sign a "good taste" agreement upon arrival, stipulating leaving selfie sticks at reception, and turning off mobile phones at dinner.

According to the paper, Salvatore added: "The ban is designed not just to protect the image of celebrities. Above all, the intention is to limit their excessive use and to encourage respect for other people."

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