Brits choose city breaks over beach holidays

Sightseeing beats days at the beach, according to ABTA

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city break

City breaks were the most popular type of holiday among British tourists in 2014, according to ABTA.

For 2015, 43 per cent of people are planning a city break while 42 per cent will be taking a beach holiday.

ABTA's Travel Trends 2015 Report, developed in association with the Foreign & Commonwealth Office, revealed that people are planning to spend more on their holidays in 2015.

Affluent customers are breaking away from the cautious optimism that has dominated the market for the last couple of years. While this group is relatively small, it is set to drive some growth in the travel industry in 2015, with an increase in luxury and tailor-made holidays.

Meanwhile, other holidaymakers will seek more value for money, maximising their expenditure and leisure time combining elements such as events, shows or experiences with their holiday as well as taking multi-centre holidays, challenge holidays and activity holidays. The continued growth of the package holiday is also a key part of this.

ABTA revealed its destinations to watch in 2015, with Austria taking the top spot, followed by Botswana, Cuba, Dominican Republic and Japan. Latvia was also named in the list, along with La Gomera, Norway, America's Pacific Coast, Singapore, the Netherlands and the Peloponnese.

With travellers looking to discover new places, Michael Vibert at the Foreign and Commonwealth Office says that as "many travellers are set to visit unfamiliar destinations and fit in as many activities as possible, it's more important than ever to plan and prepare fully.

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