A helicopter was spotted carrying a car over London yesterday evening.
The 'flying car' was seen travelling along the route of the Thames shortly after 7pm.
Londoners immediately took to Twitter to discuss the bizarre sight.
Not Kent. Anyone know why there's a helicopter carrying a car currently hovering over Tower Bridge in London? pic.twitter.com/xT0UqVYAao- Kent 999s (@Kent_999s) September 7, 2014
So yes.... Just watched a helicopter carrying a car along the Thames. Standard London evening. pic.twitter.com/76ovcmp8q8- Brett B-Smith (@brob11) September 7, 2014
Turns out it was just a very eye-catching advertising campaign for Jaguar.
That's one way to create some buzz around a new launch.
According to the Telegraph, British artists including singer song-writer Emeli Sandé, designer Stella McCartney and 'Mandela' and 'The Wire' actor Idris Elba will all feature in the launch programme.
Pop performers the Kaiser Chiefs and Eliza Doolittle are also set to play.
Brighton 'vertical cable car' work starts
Plane and helicopter in near-miss above London