Hotel review: Rosewood London, High Holborn


Past a striking facade through a small archway that leads to a tranquil courtyard lies one of London's hottest new hotels. Rosewood London is exactly what we call a hotel gem. Situated off busy High Holborn, you'd never imagine such a quiet and graceful space in the capital. The five-star hotel makes guests feel a world away from its 'Midtown' location in style and sophistication. Rosewood London is the first UK hotel from the Dallas-based brand and the company has certainly gone all out, spending £85 million on transforming the 1914 Belle Époque building. We spent the night at the lavish hotel and were more than impressed with its ultra-luxurious offerings...

First impressions

As if the courtyard entrance wasn't delightful enough, the moment you step into the hotel (led by tailored doormen) you're overwhelmed by the James Bond feel, lovely interiors (lacquer, prismatic mirrors and seven types of marble) and world-class service. The lobby is part-lounge, proving that hotels are making their check-in spaces more welcoming. It is filled with classic novels, children's books turned into art and intriguing models. As you wait for the lift to your room, you'll find a bulldog statue sat under a table and a birdcage with chirrupping budgies and finches.

Best room in the house

Those looking to splurge should check in to a Grand Premier Suite, an apartment-style suite boasting everything brilliant about the hotel brand - the impeccable style and service. All suite guests (or residents, as you're made to feel) have their own butler who will fulfil any request at the press of a button. We couldn't think of any outrageous demands during our stay, but whatever we needed from our butler (dinner reservations, local event recommendations) he always had ideas up his perfectly pressed sleeves. The decor in the Grand Premier Suite is opulent and exquisite: think Italian marble, dark wood, mirrors everywhere and velvet chairs. The bathroom is the best space, fitted with his and hers hand-beaten alpaca silver sinks, a marble shower leading to a bath (with a mirror that transforms into a TV, we might add) and a good-sized dressing table. The suite has three televisions, two toilets, a study and a gorgeous lounge. Even the rooms are some of the finest around, starting from the Deluxe and rivalling many in London with their large space, plush comfort and bespoke furnishings.

It's all in the details

If you're looking for a hotel that's more destination than place to rest your head, you've come to right place. Prepare for the unexpected at Rosewood London, where brightly coloured birds in cages, interesting art in the lobby and London's best dressed porters aren't even the best features. Don't forget to pack your workout gear as there's an excellent gym separated into a cardio and weights room and containing an array of Technogym machines and more weights and balls than we knew how to use. Fresh Calla lilies and hydrangeas in whimsical vases are dotted around the rooms, epitomising all that is elegant and charming about the brand. Everything at this hotel appears to be carefully thought out and it really has travelling guests in mind - you'll find a jewellery box to put your accessories, plug adaptors and a whole box full of amenities including Czech & Speake toiletries, plus macaroons waiting for you on the coffee table and super-soft slippers and bathrobes. The mostly free minibar is one of the best we've come across, filled with Chinese beers, coconut water, luxury and regular Coke, as well as posh crisps and popcorn.

Where to eat

Once the East Banking Hall of the Pearl Assurance, Holborn Dining Room is attracting gourmands from all over to sample its sophisticated British dishes and experience its grand brasserie style. Those looking for a thoroughly British experience should head for the magnificent Mirror Room for afternoon tea. And to drink? The Scarfes Bar has a warm and cosy atmosphere, complete with a roaring fire, velvet armchairs and a wooden bar. Or if you're staying in a suite, you'll find a fully stocked mini bar with complimentary gin, sloe gin and vodka in crystal bottles, as well as a book of cocktail recipes, mixers and all the popular bottled spirits.

This place is perfect if you...

... are looking for ultimate indulgence and a retreat in the city. From the dining to the decor and spa to your suite, Rosewood London will exceed your expectations and make you want to return. Whether you've booked a room for a romantic weekend or a meal with friends in the Holborn Dining Room, you won't be disappointed. It is also a fantastic option for families and little guests are welcomed with personalised letters and have unique activities designed just for them.


Deluxe rooms start from £370 per night. The Grand Premier Suite costs from £1325 per night.


Rosewood London, 252 High Holborn, London, WC1V 7EN. Phone: 020 7781 8888. Visit:

Pictures: Inside Rosewood London

Pictures: Inside Rosewood London

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