The body of a man has been found at the foot of cliffs at West Bay, Dorset - the iconic beach where the popular ITV drama Broadchurch was filmed.
The middle-aged man, who police say was local, is believed to have plunged more than 100 feet on to rocks on the east beach, reports The Dorset Echo.
A woman walking her dog on Sunday morning raised the alarm.
One onlooker, who did not wish to be named, told the Dorset Echo: "At first I thought they had started filming the second series of Broadchurch. Then I realised it was real."
An investigation is being carried out into the last hours of the man and inquest is expected to be opened within the next few days.
The beach below the iconic East Cliff was cordoned off while police officers worked at the scene.
Speaking at the scene, Detective Sergeant Steve Broadhurst of Weymouth CID said: "While we are keeping an open mind all the signs are that this is not suspicious."
Many dog walkers and residents were shocked to find the East Beach car park full of police vehicles and an ambulance, reports the Echo.
Many said it reminded them of some of the scenes filmed for the popular television drama Broadchurch last year.
The drama focused on events surrounding the mysterious death of a boy whose body was found on East Beach, the setting for the fictional town.
Broadchurch tourists lay flowers on fictional child's grave