Video: tow truck driver sends car straight into ditch

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Warning: strong language

This hilarious video of a failed attempt to pick up a car has become an instant internet hit.

The white Mazda was ended up on its side after an accident. In the video, the tow truck driver attempts what should be a relatively simple operation to flip the vehicle the right way up.

It all goes well until the rescued car breaks free from the chain, plunging straight into a steep ditch.

The woman recording the scene is clearly incredulous at the bungled rescue attempt.

After uploading it to the internet, she said: "I recorded the incident on behalf of the driver in case the insurance company needed it... just as well!"