Marco Pierre White has been forced to repaint his hotel in Suffolk - after using the wrong shade of pink.
The notoriously temperamental chef received a host of complaints from disgruntled locals about the colour of the Angel Hotel in Lavenham.
The colour he chose has been dubbed "ghastly", "twee", "inappropriate" and "ridiculous", and accused of not being the traditional Suffolk Pink used on other properties in the area.
The Angel before the pink paint job: Anglia Press Agency
One resident told the Daily Mail: "It looks as if someone has got their history badly wrong - Suffolk pink is a traditional colour here and has been for centuries. But it is not that chocolate-box pink that people think it is.
"Real Suffolk Pink dates back to the 14th century or earlier. Then paints were coloured using whatever was to hand, and ox-blood was used to produce the colour properly recognised as Suffolk Pink.