Sun-worshippers who don't fancy facing the crowds have headed for the hills - to Britain's highest beach, 780ft above sea level.
The Goddings Dam reservoir in the south Pennines is the UK's highest bay, and sits 60 miles inland.
Until now, it has remained a little secret gem for locals at the nearest town, Todmorden in West Yorkshire.
But visits have soared since the heatwave began - despite the 40-minute trek up steep footpaths to get there, reports The Sun.
Janet Sefton, the landlady of the nearest pub to the reservoir, the Shepherd's Rest, told the Daily Express that the beach was almost as popular with residents as Blackpool.
"We have seen families absolutely pack the beach out recently, with barbecues and canoes being brought up to the spot," she told the paper.
"It's incredible that we have a beach so high up and miles away from the nearest coast.
"It's a fantastic spot and such a unique and secluded beach, and it brings us great trade￼ to our pub from visitors to the area."
According to the Daily Mail, Gaddings Dam covers around four acres and contains 100,000 cubic metres of water.
It is believed the sandy beach in its north-east corner is a natural feature from the local sandstone, but another theory is the sand was left over after the dam's wall was built.
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