The town of Vietri Sul Mare, on Italy's Amalfi Coast, has banned holidaymakers from wearing swimwear in public areas - unless they're on the beach.
The Daily Mail reports that women who are caught walking around the town in bikini tops, or men who go bare chested, will now face a fine of up to €500.
According to The Huffington Post, the ban on bikinis was introduced back in 2010, but the town's mayor, Franco Benincasa, has decided to reaffirm the law and enforce the fines.
He told the Daily Mail: "By enforcing the law we wanted to warn those coming in Vietri that you need to observe a certain decorum when you are here.
"As in many other seaside resorts in Italy, we in Vietri wanted to emphasise how respect and good behaviour go hand in hand with tourism."
Now, anyone who flashes too much flesh - especially near the marina - could find themselves out of pocket.
Town spokesperson Andrea Pellegrino told Italy's The Local that enforcing the law is essential to maintain "the area's image".
Vietri Sul Mare isn't the first town in the area to implement a bikini ban. Another coastal town in the region, Castellammare di Stabia, banned 'very skimpy clothes', along with blasphemy and football kickabouts, in 2010.
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