A 63-year-old man has died after going swimming fully clothed off Cleethorpes beach, reports thisisgrimsby.co.uk.
An RNLI lifeboat rescued him and gave him first aid, and he was then taken to Grimsby's Diana Princess of Wales Hospital where he died shortly afterwards.
The drowning is not being treated as suspicious.
The police are now carrying out an investigation to find out why the man, believed to be local, was in the water.
It is understood he may have been drinking with a group of friends prior to the incident, which has prompted a warning from the RNLI about staying safe around water.
One woman who was with her family on the beach at the time praised the RNLI: "They never gave up pumping his chest as the various emergency services arrived, they just kept on and on, taking it in turns.
They all worked together; it was a brilliant effort by them."
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