A fisherman got stuck in the mudflats of the River Adur yesterday, and was unable to free himself as the tide started to rise around him.
The Daily Express reports that the 57-year-old man was spotted by a passer-by, who contacted the lifeboat crew at Shoreham-by-Sea, West Sussex. They then went to the rescue and, along with a team of firefighters and coastguards, managed to dig the man out. He was given a blanket and checked by paramedics, before walking away, unharmed, from his ordeal.
The Daily Mail reports that the unnamed man became bogged-down in knee-deep in mud that was "like quicksand", as he was digging for bait.
Passer-by David Hill, who was walking his dogs, spotted the main at about 7.30am and called for help.
He told the Daily Mail: "He seemed dead clam and I think the main trouble was that the looked really cold as he was only wearing a t-shirt. He just needed help.
"He was trying to get out but every time he moved he just seemed to sink deeper."
A Coastguard spokesman told the Daily Express: "It really is dangerous but people go there all the time to get bait and don't think about the risk they are putting themselves under."
Video: Hungry shark steals tuna from fisherman in Hawaii
Fisherman dragged to death by giant sturgeon