The Eiffel Tower has been named as the most valuable building in Europe, and is worth a whopping £344 billion.
Paris' iconic 324-metre structure was built in 1889 as the entrance arch to the Wolrd Trade Fair.
All these years later it's the most visited paid-for attraction in the world; last year saw 7.1 million people climb to one of its three viewing platforms, while 200 million tourists have visited since it was built.
According to the Daily Mail, research by Italy's Monza and Brianza Chamber of Commerce took into account monuments' image, branding and aesthetics to determine a monetary value.
The Eiffel Tower is six times more valuable than its nearest rival, The Colosseum in Rome, which was built in 80AD and attracts about four million tourists a year.
The most valuable British landmark is the Tower of London, which was deemed to be worth £56 billion, while Stonehenge came in at seventh, worth £8.3 billion to the UK economy.
The Most Valuable Monuments in Europe are:
1 Eiffel Tower, Paris - £344 billion
2 The Coloseum, Rome - £72 billion
3 The Sagrade Familia Cathedral, Barcelona, £71 billion
4 The Duomo Cathedral, Milan, £65 billion
5 The Tower of London - £56 billion
6 The Prado Museum, Madrid - £46 billion
7 Stonehenge, UK - £8.3 billion
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