Virgin Atlantic has revealed it's set to make racy best-seller Fifty Shades of Grey available for passengers to enjoy as an audio book during flights.
The book's saucy content has caused controversy since it first went on sale several weeks ago and the airline wants fliers to experience it aurally at a heady 35,000ft.
The book centres on Anastasia Steele, a virgin who meets a wealthy businessman with particular tastes in the bedroom. It has already sold over 10 million copies to an audience hungry to find out how their relationship grows, as well as boosting sales of kinky sex toys.
Virgin Atlantic's Head of PR; Fay Burgin, said: "Fifty shades of Grey has quickly gained notoriety as a "naughty novel" leaving some women embarrassed reading their copy in a public space. We want to give our female passengers the chance to enjoy the book in an intimate way, away from prying eyes. Of course, we can't promise to spare any blushes and can't be held responsible for any risqué behaviour that listening to the recording inspires."
It's not the first move by an airline that could set pulses racing on a plane.
In a move that Ryanair hoped would mimic "hotel services", passengers would be able to log into a Ryanair app with their iPads or smartphones to watch movies, play games, gamble... or watch "plane porn".
Ryanair boss Michael O'Leary told The Sun: "I'm not talking about having it on screens on the back of seats for everyone to see. It would be on handheld devices.
"Hotels around the world have it, so why wouldn't we?"
Ryanair to introduce on-board wi-fi
Sign up to our weekly newsletter | Follow us on Twitter | Become a fan on Facebook