The head of the UK consulate for the Balearic Islands in Spain has issued a warning that British holidaymakers are "risking their lives" with unruly behaviour.
The plea for British tourists to improve their behaviour comes after the third person in as many week fell to their death from a Magaluf hotel balcony last weekend.
Charlotte Faris, 23, fell from a third storey balcony just hours after checking into her hotel, although staff reported she was not involved in 'balconing' - the practice of jumping from or between rooms.
British consul Paul Avery is tasked with telling parents and family that a loved one has been hurt or killed, and describes it as the "worst part of the role for sure".
He told the BBC: "People need to think about their behaviour.
"It's fine having a nice drink but don't think you can go and do things that you can when you're sober.
"There are lots of drink and drug related issues that wouldn't happen if people were sober and perhaps a bit more relaxed."
Last year, more than a dozen Britons fell from hotels in Spain and three died.
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