Never mind going down the chimney, 161 divers dressed as Santa went into the deep blue sea for charity this week.
The Father Christmases gathered at Vobster Quay near Frome, Somerset, to take part in the annual charity Santa dive, to raise money for the RNLI's SOS Day next month.
This year's dive is in aid of the charity's lifejacket campaign, and hopes to raise £10,000 to provide the 35 lifeboat stations in the south west of England with new state-of-the-art lifejackets.
The divers were met with temperatures as low as 7.8C, according to the BBC.
Operations manager at Vobster Quay said: "We're very pleased to have beaten the record of 158 divers two years ago."
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