Thorpe Park has decided to keep its fatter customers happy by adding extra-large seats to its Nemesis Inferno rollercoaster.
Citing figures showing that half of all Brits are now overweight, the popular Surrey theme park said there had been an 'embarrassingly large' number of customers being turned away because they are too big to fit the restraints.
A sign by the ride says: 'We ask guests who may be approaching the 51" chest restriction to use these rows for a more comfortable ride experience.'
Mike Vallis, divisional director at Thorpe Park, said: 'The reality is that we were supersizing - and that's a fact we're embracing. Why shouldn't people be comfortable when they are enjoying a day out with their friends or family?'
The move is part of a growing trend among theme parks to accommodate bigger customers. Last year, Universal Studios in Orlando modified its seats on its Harry Potter and the Forbidden Journey rollercoaster after complaints from overweight customers. Larger visitors now use test seats first before being directed to a separate queue for the larger seats if necessary.