Sun worshippers try to order cancer charity's spoof tan cream
Sunny 3
A 'miracle' tanning cream claiming to 'triple the power of the sun' is a spoof product from a skin cancer charity that has received more than 14,000 orders, The Sun has revealed.
Sunny 3 promises to triple the power of the sun on your skin, wherever you are and whatever the weather, assists fair-skinned tanners and enhances Vitamin D production.
The website shows a tanned happy couple, a businessman lying in the sun as he works and a group of people enjoying Night Tanning parties.
It's been visited by 250,000 people and was set up just a week ago, offering UK customers free samples and £7.99 or £12.99 tubs of tanning cream.
Those who order from the company instead receive an email revealing it's a hoax and giving information about skin cancer.
Cancer charity Skcin and advertising company McCann Worldgroup created the website to raise awareness of the increasing rates of skin cancer, with numbers doubling in the past ten years.
Simon Hill of McCann said: 'It was designed to engage those most at risk and those most difficult to talk to via conventional advertising,' Simon Hill of McCann said.
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