Coronation Street is heading to Blackpool for location filming, and tourism bosses have - albeit cautiously - said it's the kind of publicity that 'money can't buy'.
Blackpool has been a favourite location for the soap, with some of the most memorable story-lines being filmed there - Alan Bradley's death under a tram, little Simon Barlow going missing in the care of his grandparents, and Tyrone Dobbs proposal to Maria were all filmed at the resort.
The latest location-filming will centre around Rovers Return landlord Steve McDonald and his former-partner Tracy Barlow (pictured) taking their daughter Amy to Blackpool for a day out, resulting in the little girl getting lost. The tourist office admits the story-line could mean that not all the publicity is positive:
Claire Smith, of StayBlackpool, said: 'One half of me thinks any publicity is good publicity, but the other half of me thinks why do they keep losing children? I think it gives the wrong impression, especially when we are trying to create a family friendly image.'
However, Councillor Maxine Callow, cabinet member for tourism and regeneration on Blackpool Council thinks it's a great opportunity to put the town on the map:
Head of VisitBlackpool Natalie Wyatt agreed, saying: 'We work very closely with the writers from Coronation Street, trying to where possible influence the storyline. At the end of the day it's not real-life, it's a soap and we've no control over them. The fact they are using Blackpool we see as a positive.'
Blackpool hotel makes list of top venues for cheating couples
Best pub accommodation in the UK