International airlines are increasingly turning to social media networks such as Facebook in a bid to help air passengers book flights, find seats and even find travel buddies.
Delta Airlines recently became the first airline to enable a booking and search engine into its Facebook page.
Then in February, American Airlines announced it was integrating its frequent-flier programme into both Facebook and Twitter.
And now Malaysia Airlines has introduced MHBuddy, a clever system that enables passengers to search on Facebook for friends who may be on that flight.
Passengers can send Facebook messages to their friends informing them of their flight plans - and they can even change their seats so they can sit together. The airline claims that as yet no other airline offers this degree of social interaction.
But we predict it won't be long before more airlines are finding clever ways to keep social networkers happy. Watch this space!
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