Mikaela Shiffrin fell short of collecting a second Olympic gold medal in two days, but Dario Cologna added to his tally to the delight of fellow Swiss great Roger Federer.
Highly fancied American skiier Shiffrin began her attempted gold rush at Pyeongchang in style on Thursday, winning the giant slalom, but she could not even make the podium in the slalom 24 hours later as Frida Hansdotter triumphed.
Cologna was among Friday's big winners, while there was also victory for snowboarder Michela Moioli.
Here, we bring you the highlights from Friday's action in the Winter Olympics...
PERENNIAL RUNNER-UP GETS HER GOLD
Hansdotter knows the feeling of an agonising second place all too well, having finished as a World Cup runner-up on a record eight occasions before her first win, also settling for a silver in her career-best 2015 World Championship campaign.
But she got her hands on an Olympic gold medal on Friday as she profited from an uncharacteristically poor performance from Shiffrin, who has won 21 of her last 27 World Cup slalom races, only failing to make the podium on two occasions.
"I knew it would be tough, Mikaela has been so strong this season," Hansdotter said after winning with a time of 1:38.63, with Shiffrin back in fourth.
"I was maybe a little bit surprised. It's nice for me to beat her for once because she has been beating me so many times."
THREE IN A ROW FOR DARIO
Swiss 15km cross-country skiier Cologna joined an elite group as he claimed gold in the event for a third consecutive Games, following up triumphs in Vancouver and Sochi - where he also won the 30km skiathlon - with a win secured in under 34 minutes.
One might think winning comes naturally to a four-time Olympic champion, but he was disbelieving afterwards.
"I still cannot believe I am the winner of the gold medal," Cologna said, before compatriot Federer took to Twitter to join him in celebrating this latest victory.
The tennis star, bidding to become world number one on Friday, appears to be enjoying the Games as he also congratulated Beat Feuz, second to Austria's Matthias Mayer in the men's Super-G, and women's slalomer Wendy Holdener on their silver medals.
'DON'T WAKE ME UP'
All athletes dream of winning Olympic gold, but it comes true for very few.
On Friday, though, Italy's Moioli won the snowboard cross, immediately bursting into tears, and she continued to be beside herself with emotion.
"I'm so excited and this is a dream from when I was a little child," she said. "Don't wake me up if it's a dream."
Dutch speed skater Esmee Visser, Belarussian freestyle skiier Hanna Huskova and Yun Sungbin, competing in the skeleton for the host nation, were all also pinching themselves.