Luc Longley won three successive NBA championships during his memorable career in Chicago. Now the former centre says the struggling Bulls need continuity and consistency to return to the summit.
Longley was part of Chicago's golden era alongside Bulls icon and Hall of Famer Michael Jordan, Scottie Pippen, Dennis Rodman and head coach Phil Jackson, claiming the three-peat from 1996 to 1998.
The Bulls have been unable to restore the glory days since Longley and Co. trumped the Utah Jazz in the NBA Finals almost 20 years ago.
Players have come and gone in Chicago's pursuit of success but the likes of Derrick Rose, Jimmy Butler, Dwyane Wade, Rajon Rondo and Joakim Noah have failed to deliver a seventh championship and moved on as on and off-court issues derail the Bulls.
The Bulls hold a 2-9 win-loss record this season, however, Longley is confident the good times will return to the 'Windy City' of Chicago sooner rather than later.
"The only thing I can see, every team and every franchise benefits from continuity. They've had a lot of change over the years with rosters and stuff," Longley told Omnisport.
"The Rose-Noah period had some consistency through it. Since then, it's changed a fair bit.
"I'm sure they'll be looking for a couple of characters and players that they can be consistent with going into the next decade.
"It's good a market, it's a good team and it's a great city. I love Chicago. I love going back there. I'm sure they're looking for some young guys to build around that they can be consistent with."
"There's a lot of things we need to assess in the next three days... we need to find a way to get it (the effort) back." - Coach Hoiberg pic.twitter.com/sBRBkOoZrv-- Chicago Bulls (@chicagobulls) November 12, 2017
The Golden State Warriors - led by Stephen Curry - and LeBron James' Cleveland Cavaliers have dominated the NBA in recent years, going head-to-head in the past three Finals.
Australian Hall of Famer Longley added: "It always ebbs and flows. There are very few teams who are dominant.
"The Warriors were bottom half of the league for 15-20 years before they struck the right combination of players, coaching staff, front office and that kind of stuff.
"I suppose the NBA itself is working quite hard to keep parity in the league. There's obviously some destination teams where players want to go to win rings.
"Right now, Chicago aren't that not but I'm sure they will be again once they lay the right foundations."