Lewis Hamilton is optimistic Liberty Media can reinvigorate "outdated" Formula One as he feels the sport has not been "winning" for a long time.
The FIA last month approved Liberty Media's $8billion purchase of F1, bringing an end to Bernie Ecclestone's lengthy stint at the helm of the sport.
Three-time world champion Hamilton hopes a change of ownership can breathe new life into motorsport's most prestigious competition, which he believes has fallen a long way behind other sports.
"I don't feel Formula One is winning, it's not been for a long time," the Mercedes driver told BBC Radio 5 live.
"That's to do with rule changes, it's to do with not engaging the fans enough, but we do still have a great following in Formula One.
"I'm excited for the new owners that have come in and I'm hoping they do something new.
"I really think they will bring new blood, new ideas, new ways of engaging the fans hopefully in a unique way, because Formula One is a bit outdated in the sense that if you look at other sports they are further ahead in the entertainment factor.
"Formula One has a lot of catching up to do I think."