Is it a bird? Is it a plane? No, it's Carlton Cole dressed as Superman for Valentine's Day.
For reasons best known to himself, the former West Ham and England forward appears to have donned the iconic superhero costume to deliver a bunch of white roses on Tuesday.
Happy Valentines to you all. I hope you have Super Day filled with Love pic.twitter.com/87Ia8HRmCB-- Carlton Cole (@CarltonCole1) February 14, 2017
One can only imagine he is still trying to make up for this somewhat less romantic effort from a previous February 14, when household cleaning products were among the gifts on offer.
Cole is currently without a club, having most recently featured for Sacramento Republic in the United Soccer League.