A BBC Wales trailer was taken down after sparking fierce online debate ahead of this weekend's Six Nations clash between Wales and England.
One Wales fan branded the ad "borderline racism". Yet others called it "quality" inter-nation banter.
The video asks: "What is good about England?" with the Welsh respondents unable to muster more than blank expressions in answer to the question.
The promo was shared on by BBC Wales' social media team on Wednesday night but was pulled by Thursday morning following a strong reaction.
Some fans described it as "parochial rubbish", "an embarrassment" and "borderline racism".
MirrorSport have asked BBC for a comment but are yet to receive a response.
Despite the response on Twitter, other fans on Facebook called the ad "banter at its best" and "brilliant".
Parochial adverts are nothing new for the BBC, however.
Their 2012 teaser had supporters dressed in the colours of all nations but England, chanting "England" with the tagline, "The Six Nations. It's not about who you want to win...it's about who you want to lose".
BBC didn't air it but the video later leaked online.