Eddie Jones is focused on ensuring England do not succumb to complacency as they seek an historic second successive Six Nations grand slam.
Jones' first year in charge of England could hardly have gone better, as the team won each of the 13 Tests they played.
Should they become the first side to win back-to-back Six Nations grand slams, England - who also won their last game at the 2015 Rugby World Cup under Stuart Lancaster - would surpass New Zealand's tier-one record of 18 successive Test wins.
Yet Jones is eager to make sure his players retain a desire to improve.
"If you get complacent you get a kick up the a***," the ever-quotable Australian is quoted as saying by the Guardian.
"We are doing everything we can to ensure there is no complacency, but there is no magic solution because praise makes you weak, doesn't it?
"We don't talk about losing, only getting better. There will be times when we play well and the other team will be better. It has not happened yet but could well do so."
England kick off the Six Nations against France next Saturday and Jones expects a stiff test at Twickenham.
"Guy Noves [France's coach] has done a great job," he added, before making a cheeky reference to the selections of wingers Virimi Vakatawa and Noa Nakaitaci
"He has picked a traditional French side, apart from the Fijians on the wing, and they have a good scrummaging front row, heavy locks, athletic back-rowers who can run, jump and tackle. Their half-backs control the game, they have centres who run good lines and a back three that are a little different.
"They have got two speeds. When the game is structured they play at an orthodox pace but when they get a turnover, and off-load or receive a bad kick, their whole game changes and it suddenly comes alive.
"It is like when you are sitting watching television and someone sits on the remote control to put it into fast forward. They turn into an incredibly athletic team that can move the ball continuously."