Ross Brawn believes Formula One has become too complicated and is aiming to simplify the sport in his new position as managing director.
A highly decorated technical director during his F1 career, Brawn left Mercedes in 2013, but has returned as part of Liberty Media's revamp after its $8billion takeover was completed on Monday.
The 62-year-old will work under chairman and chief executive officer Chase Carey, who has succeeded long-time chief Bernie Ecclestone, and wants to make the sport more enjoyable for fans.
"I think simplicity is a key objective for the future. I've watched F1 for the last few years as a spectator and there are times where even I haven't been sure what's been going on in the race," Brawn told BBC Radio 5 Live.
"And it's a great sport, it's a fabulous combination of the drivers and their personalities, their competition, and the cars and the whole thing. And we just need to look at it and see how we can improve the show.
"I think the fans want racing, they want to understand what's going on in the race.
"We want the race, for instance, to be as big a show as we can make it, so when you come to a race for a weekend, you're entertained from beginning to end."
Brawn also hopes to adopt a more forward-thinking approach, claiming that the sport has often taken a reactive approach to change.
He said: "What I want to develop along with all the other stakeholders in F1, the teams, the FIA and so on, is to get a vision of where we want to be in the next few years.
"I feel and I know from experience that F1 tends to be reactive. It has a problem, it reacts and tries to find a solution, but very rarely has the vision of looking forward three-to-five years and deciding where it wants to be.
"So I think we know what fans want: they want entertainment, they want close racing, they want to be able to understand what's going on. And I think everyone agrees on that. It's finding the path with all the other teams and all the other people involved to achieve that."
Mercedes have dominated the sport for the past three years and Brawn hopes to bring greater equality to the grid.
"We need to find solutions where the small teams can stand on their own two feet and put up a good challenge to the hierarchy of Formula One and stand on their own two feet commercially," he told Sky Sports.
"At the moment it is a big challenge for them, it is too big a challenge, and we need to find ways in future of having a healthy Formula One from top to bottom.
"Perhaps finding ways of making sure those small teams become an attractive and valuable element of Formula One, not only on the track but as businesses."