Bill Belichick believes Antonio Brown's Facebook Live stream of Pittsburgh Steelers' coach Mike Tomlin's expletive-laced locker-room address to the team will have little impact on next weekend's AFC championship game.
The since-deleted video spans 17 minutes and captured a candid Brown posing for the camera and celebrating with his team-mates following the Steelers' win over the Kansas City Chiefs, which earned them a meeting with Belichick's New England Patriots for a place at Super Bowl LI.
But Belichick, with a penchant for botching the names of popular social media brands, is typically unconcerned by the whole saga.
"Yeah, as you know I'm not on SnapFace and all that, I don't really get those," Belichick said on Boston's WEEI 93.7 FM when asked to respond to Tomlin's remarks, which reportedly included referring to the Patriots as "those a**holes."
"I'm just really worried about getting our team ready to go. I'm not really too worried about what they put on InstantChat, or whatever it is."
Patriots quarterback Tom Brady also downplayed the significance of the video on Monday, describing it as something that would not happen in Belichick's locker room.
ESPN.com reported Brown could be subject to a fine for violating the NFL's social media policy.