Fourteen-time major champion Tiger Woods has signed a multi-year deal with Bridgestone Golf.
The former world number one will now exclusively represent Bridgestone Golf by using the company's golf balls. After testing several prototypes from multiple big brands, Woods selected the Bridgestone Tour B330-S ball to use in tournament play.
"Finding the right golf ball is extremely important. ... I'm not just here to play - I'm here to win," Woods said in promoting the ball.
According to Bridgestone Golf, the B330-S ball "flies six yards longer and is more accurate than the leading competitors."
For his part, Woods will be a part of multiple marketing advertisements and become an ambassador for the brand. He will continue to endorse his line clothing with Nike, which is getting out of the golf equipment business.
The partnership announcement comes after Woods said he would play in the Genesis Open in February, his second competitive tournament and first PGA Tour event since a 15-month hiatus due to injury.