For many of a certain generation, seeing Gareth Southgate being appointed as England manager means just one thing - the bloke from the Pizza Hut advert just got appointed England manager.
By a twist of fate as cruel as it is hilarious, the ghost of Southgate's jaunt into the world of pizza marketing has risen again - as it turns out Pizza Hut was holding its annual conference at the same venue the FA was puzzling over whether to appoint the 46-year-old.
The news might be seen as too much of a coincidence for those who remember the advert.
After his famous penalty miss which knocked England out of the 1996 European Football Tournament, Southgate tried to bounce back by tackling the issue head on quite literally - by appearing in a Pizza Hut advert with a bag on his head.
Mocked by fellow England penalty-missers Chris Waddle and Stuart Pearce, Southgate is eventually brought around by eating the pizza.
The ad has already been referenced endlessly on Twitter, for example after England's late collapse against Spain earlier this month.
The revival of the ad is, of course, great news for Pizza Hut.
But probably not for Southgate...