Former NBA star Kevin Martin used a good old-fashioned newspaper advertisement to announce his retirement.
The 33-year-old, who played for the Minnesota Timberwolves and San Antonio Spurs last season, paid homage to his hometown of Zanesville, Ohio, and made the announcement in the local paper, the Zanesville Times Recorder.
The advertisement also revealed that Martin's foundation will donate $100,000 to "enhance the talents of our young children, on and off the sporting fields, in the Zanesville and surrounding area".
According to Martin, he knew since June he would not be returning to the court professionally.
He wrote: "Thank you, thank you, thank you. There's not a more perfect day for me to express those feelings.
"There are so many ways to announce your after-professional career plans. My family and close friends have known since June of the direction I wanted my life to go. Those were the toughest conversations that I have ever had but with the ultimate support I knew I was making the right decision. [...]
"To my community, I think the way I have always wanted to do it was on a personal level with the place that has always been there for me as I started this journey as an 18-year-old kid. That place is Zanesville, OH! It was always about you!
"Special is just the start to describe you guys as part of my journey from day 1. Honestly, there isn't enough pages or enough days in a year for me to name everyone that has had a positive impact in my life. Every little kid that loves basketball dreams about playing in the same league as Michael Jordan or Kobe Bryant, but I know it's the hope that others give that can only make that dream a reality."
Martin started out his career with the Sacramento Kings, where he played for six seasons before moving on to the Houston Rockets, Oklahoma City Thunder and the Timberwolves, before spending the second half of last year with the Spurs.
He averaged 17.4 points, 3.2 rebounds and 1.9 assists over his career.