Nike raises $6.75 million for Parkinson's research with 'Back To The Future' shoe raffle
Great Scott! Nike has made another generous contribution to Parkinson's research to help make the disease a thing of the past.
The Michael J. Fox Foundation for Parkinson's Research announced on Thursday that US$6.75 million had been raised by a raffle offering fans of the classic film series 'Back to the Future' the chance to win one of 86 pairs of self-lacing Nike MAG shoes.
Actor Fox, who was diagnosed with Parkinson's disease in 1991, first made the self-lacing shoes famous while starring as Marty McFly in the 1989 film 'Back to the Future II'.
Nike sold numerous tickets for $10 each from October 4-11, before announcing the winners on Monday.
The shoe giant has already auctioned off two pairs at events in Hong Kong and London that sold for $105,000 and $56,800 respectively. A third pair is set to be put up for sale on November 12 at a gala for the MJFF in New York. In total, Nike has raised more than $16m for the foundation.
"Thanks to Nike, we've raised a boatload of money for research and we've had a ton of fun doing it," Fox was reported as saying by ESPN.