Tottenham plan to leave White Hart Lane and move into their new stadium for the beginning of the 2018/19 season, at a cost of around £400 million, and Daniel Levy is doing everything he can to make sure the ground is full and profit is maximised.
One way of making sure both those boxes are ticked, Levy and NFL executive Mark Waller say, is the possibility of playing both a Premier League and an NFL game at the stadium on the same day.
"I don't think it's something we'd want to try in our first game, but that is certainly realistic," Levy told the Evening Standard.
"How exciting: the idea of having the two biggest leagues in the world from a television perspective - fantastic - play on the same day."
Spurs' current plan is to host two NFL games a season for a period of 10 years at their new 61,000-seater stadium, giving Tottenham an advantage over other clubs when it comes time for London to have its own official NFL franchise.
The new stadium will have a retractable pitch to suit NFL requirements, while the dressing rooms have also been designed with the NFL in mind. All in all, it seems likely Mr Levy will get his wish.