Great Britain's Olympic medals: Top 10 value for money


Great Britain's haul of 67 medals at Rio 2016 easily surpassed their initial target of 48 and is two more than at London 2012, allowing them to finish second in the medal table.

OLYMPICS British Funding

UK Sport distributed £275m of lottery and exchequer funding to the various sports in the build-up to the Olympic Games.

Here is a Press Association Sport value-for-money top 10 countdown (based on UK Sport investment per medal won in Rio):

10. Canoeing: £5,010,905

A gold and a silver from both the slalom and the sprint competitions was a fine return and bang in the middle of UK Sport's medal target range. But with a budget of more than £20m, this is one of Britain's better-funded sports.

9. Boxing: £4,588,146

Nicola Adams celebrates retaining her Olympic title
Nicola Adams celebrates retaining her Olympic title (Owen Humphreys/PA)

A haul of three medals, including Nicola Adams' second gold, is at the bottom end of expectations for the talented squad that went to Rio, but the draw was unkind. There is more to come from the squad in Tokyo.

8. Athletics: £3,832,029

Mo Farah with his two gold medals
Mo Farah with his two gold medals (Martin Rickett/PA)

Britain's track and field squad came to Rio desperate to beat London's six medals and they just managed it on the final night at the Olympic Stadium thanks to Mo Farah completing his distance 'double double' and the women's 4×400 relay claiming a bronze. But British Athletics will feel they left a few medals out there, too.

7. Swimming: £3,465,971

Seventh hardly seems fair for a swimming team that can boast of its best Olympic medal haul for over a century. A gold and five silvers beat the target and it was a huge return to form after a poor 2012.

6. Taekwondo: £2,684,612

Three medals, one of each colour. The Manchester-based squad should be proud of themselves but Lutalo Muhammad and Bianca Walkden wanted to match Jade Jones' gold.

5. Cycling: £2,522,318

Laura Trott and Jason Kenny shone in the velodrome
Laura Trott and Jason Kenny shone in the velodrome (David Davies/PA)

Team GB's most successful sport once again with 12 medals, six of them gold, after domination in the velodrome. The signs for Tokyo are good, too, with a better showing in BMX, mountain bike and the women's road events promised.

4. Diving: £2,489287

You know you have done something right when your most famous athlete has a relatively disappointing Games and you still fly past your target. A gold, silver and bronze, with new heroes minted in Jack Laugher and Chris Mears.

3. Triathlon: £2,485,992

The Brownlee brothers were untouchable in the men's race and Vicky Holland beat team-mate Non Stanford to bronze in the women's as Rio became another successful Games for a relatively low-maintenance squad.

2. Gymnastics: £2,087,918

Runners-up in this list but arguably THE British success story of the Games. Team GB never used to win gymnastics medals but one in Beijing became four in London and now seven in Rio, including three for Max Whitlock.

1. Shooting: £1,975,444

OK, two bronze medals clearly does not equate to the gold-medal winning feats elsewhere, but if you want cheap medals, shooting's the thing.

The average for all 67 medals was £4,096,501 and that's your top 10.

The most expensive medal was the women's hockey gold at more than £16m but this could be Britain's most significant win with the creation of 16 champion female ambassadors.