Anyone following Jarrow Roofing's friendly with Hartlepool via Twitter was left hanging in the second half when the guy tweeting the updates had to go in goal.
Andy Hudson, a journalist who is also goalkeeping coach and vice chairman of the Ebac Northern League Division One side, was called into action for the second half, with Roofing leading their League Two opponents 1-0.
Sadly for Huddo, things went downhill after his arrival on the scene and Roofing were pegged back for a 1-1 draw.
Some people weren't impressed with Hudson's excuse for his Twitter inactivity in the second half.
After the story featured on the BBC, Hudson made his excuses for the goal he conceded.
Of course, this sort of thing isn't all that unusual in non-league football.
The same thing happened in Sleaford Town's United Counties League clash with Boston Town last season, when Sleaford's under-18 captain Harrison Allen had to put down his phone and strap on his boots.
It's all about mucking in, isn't it?