If you have never heard of CD Leganes then you will soon, because the Spanish club are set to play in La Liga for the first time in their 88-year history this season...oh, and they'll be wearing scratch and sniff shirts.
Yep, you read that right. The club have decided to mark their historic season by wearing shirts in which their badge will smell like cut grass when you scratch it. Seriously.
They have released a promotional video - complete with the science behind the shirt - in which they claim you can even lick the badge before the kit supplier declares: "Joma presents the shirt of Leganes which tastes of glory, and when we say that it tastes of glory, it's because it tastes of glory, literally.'
The video doesn't specifically tell us what glory tastes of, that's left to Joma, who helpfully explained in a statement that "glory tastes of grass". Who knew?
The shirt is just an example of the Leganes' whacky existence - their nickname is 'Pepineros', which translate to the 'cucumber growers'.
In an apparent homage to that the club's Argentine midfielder Alexander Szymanowski has appeared in a video walking around a glasshouse picking cucumbers in an attempt to get fans to buy season tickets.
It's pretty clear that Leganes are determined to enjoy their first season among Spanish football's elite.
The tiny club has literally been sat on the outside looking in for their whole existence, the club is situated on the outskirts of Madrid where heavyweights Real and Atletico claim all the headlines, while its home stadium has a capacity of just over 8,000.
If Leganes fans need any other motivation to buy up season tickets - apart from that cucumber video - the first two clubs to visit their Estadio Municipal de Butarque home are fairly well known - Atletico and Barcelona!
Leganes are not the first Spanish team to release weird playing kit. Last season fourth-tier club Palencia unveiled this garish muscle shirt.
Cultural Leonesa revealed a tuxedo-themed shirt a few seasons ago while CD Lugo decided to take their beer sponsorship and extra step and play in a shirt that looked like a pint.