Okay, we all knew it was coming - not least because Zlatan Ibrahimovic had already announced the transfer himself - but you have to take your hat off to whoever at Manchester United came up with this.
It's Zlatan time.
The former Paris St Germain, Barcelona and AC Milan star is on his way to Old Trafford - and if there was a single United fan who wasn't already excited at that prospect, then the announcement certainly helped to change that.
Throw United, Ibrahimovic and Jose Mourinho together and there's going to be drama.
It seems nobody knows that more than the club.
Some were a little more cynical.
For United fans, only one thing mattered.
But there was also time for a little dig at City.
Seems like the noisy neighbours will never live this one down.