Watford have agreed a new five-year deal with captain Troy Deeney, ending reports linking him with a move to Premier League champions Leicester City.
"This club really means business and I want to be part of this," said the forward, who netted 13 goals in his debut top-flight season last term.
"I've listened carefully to everything the club has had to say to me recently. We've talked things through in a sensible way - and it's helped me fully deal with lots of my own thoughts.
"When you're right in the middle of something, maybe you take it for granted how quickly things are moving forward.
"I don't think I've done that; but by talking it over it's clear that Watford isn't ever going to settle for second best - and that's how I want to feel about my career so it works for me."