Wherever Nick Kyrgios goes, so do the cameras and notepads. The Australian has become a box-office player on the tour, although not always necessarily for the right reasons.
His fiery temper has been seen a number of times already in his young career, but reporters were not getting a rise out of him when he met the media ahead of the tournament on Saturday.
Asked if he had been keeping up to date with the rugby union, in which England whitewashed the Wallabies 3-0 - the word "easy" was used by the inquisitor - Kyrgios replied with: "I've been playing computer games."
If he can maintain that poise over the coming fortnight, his place as the fifth favourite might not look so questionable.
On the menu today
All eyes are on Centre Court as Novak Djokovic opens up what many expect will be a successful defence of his men's title. Standing in his way is Londoner and world number 177 James Ward.
Ward is priced at 40/1 to beat Djokovic, but fellow Brit Andy Murray will hope he can at least rough his main title rival up a little.
Who's toast today?
Beyond Ward, Guido Pella is also 40/1 in his match-up with Roger Federer. The Swiss' 65-slam run ended at the French when he was injured, but he will almost certainly cruise through this one.
Haven't we met before?
French Open winner Garbine Muguruza opens against Camila Giorgi. She has a losing 2-1 record against the Italian, although this will be their first meeting on grass.
The best of British
Eight British players take to the courts tasked with providing back-up to traditional flagbearer Andy Murray, who starts on Tuesday. James Ward is one, with namesake Alex another against David Goffin.
Among the rest, Naomi Broady faces Elina Svitolina on Court Three, rising star Kyle Edmund faces Frenchman Adrian Mannarino on Two and Laura Robson - free of injury at last - takes on Angelique Kerber.